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Planned agent · Lead genPlanned

Lead Magnet Creator

A topic, an audience and the offer behind it in — a review-ready lead-magnet draft out, waiting for your approval.

Lead Magnet Creator1 lead magnet draft per brief

Example request

Topic: 'B2B pipeline forecasting'. Audience: sales leaders at client 'Northstar', 200–1000-person companies. Offer: free pipeline audit. Format: checklist. Brand voice: plain, practical, no buzzwords. Give me a working title, outline, full copy per section, a CTA to the audit and a landing-page teaser.

Outcomes

  • More finished lead magnets per quarter — the first draft lands in an afternoon instead of a sprint, so more ideas make it all the way to published.
  • A repeatable lead-gen asset for every client: a billable deliverable and a piece for your own funnel out of the same workflow.
  • Senior time goes into angle, positioning and design instead of the first rough draft — your people sharpen the work rather than filling the blank page.

Use case

Content and demand-gen teams at agencies and in-house who ship lead magnets regularly, for clients or their own funnel.

Example request

Topic: 'B2B pipeline forecasting'. Audience: sales leaders at client 'Northstar', 200–1000-person companies. Offer: free pipeline audit. Format: checklist. Brand voice: plain, practical, no buzzwords. Give me a working title, outline, full copy per section, a CTA to the audit and a landing-page teaser.

Inputs

Lead magnet topicTarget audienceThe offer it supportsBrand voice (yours or the client's)

Outcomes

  • More finished lead magnets per quarter — the first draft lands in an afternoon instead of a sprint, so more ideas make it all the way to published.
  • A repeatable lead-gen asset for every client: a billable deliverable and a piece for your own funnel out of the same workflow.
  • Senior time goes into angle, positioning and design instead of the first rough draft — your people sharpen the work rather than filling the blank page.

Pricing

€250/month · €990 onboarding (waived at 12 mo.) · Token usage by consumption

Workflow

  1. 01

    You brief

    Drop the topic, audience, the offer it supports and the brand voice into Notion, Google Docs or your project tool — plus the format you want (guide, checklist, playbook).

  2. 02

    Agent drafts

    It returns a working title, an outline, full draft copy per section, a clear CTA to the offer and a short landing-page blurb to promote it — in the briefed voice, with sources kept visible.

  3. 03

    Editor & designer refine and ship

    Your editor fact-checks, adds your own expertise and examples, your designer lays it out, and you publish. Nothing goes out without that review.

FAQ

What formats can it produce?

Guides, checklists and playbooks — each with a working title, outline, full draft copy per section, a clear CTA to the offer it supports and a short landing-page blurb. You set the format in the brief; anything that doesn't fit it cleanly gets flagged rather than forced.

Is the content accurate, or is it just generic?

It gives you a review-ready starting point, not a finished piece. The draft follows your specific topic, audience and offer, and it stays a draft. Sources and claims are kept visible, there are no invented numbers — the fact-checking, your own examples and the expertise that make a lead magnet convincing come from your editor at the review step.

Does it publish or design the lead magnet itself?

No. It writes the draft and hands it over in Notion, Google Docs or your project tool. Layout and design are your designer's job; publishing and setting up the gate are a person's. The agent has no way to put anything live on its own.