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Planned agent · StrategyPlanned

Competitive Analysis Agent

Hand it a client and their competitor set, and get back a client-ready competitive analysis — your strategist reviews it and owns the call.

Competitive Analysis Agent1 competitive analysis per request

Example request

Analyse our client Nordwerk (B2B HR software) against Personio, HeavenHR and Factorial. Focus on positioning, their live LinkedIn and Google ads, and the pricing visible on their sites. Output as a Google Slides deck we can take into a pitch.

Outcomes

  • A client-ready competitive analysis you can bill as a strategy deliverable or take into a new-business pitch.
  • Faster strategy turnaround — the research and structuring is done, so your strategist spends the time on judgement, not collection.
  • Consistent analysis quality across every account and every team member, not just your senior strategists.

Use case

Strategists, account directors and new-business leads at agencies who need a client-ready competitive analysis for a pitch or a retainer.

Example request

Analyse our client Nordwerk (B2B HR software) against Personio, HeavenHR and Factorial. Focus on positioning, their live LinkedIn and Google ads, and the pricing visible on their sites. Output as a Google Slides deck we can take into a pitch.

Inputs

The client and a list of named competitorsChannels and sources to check (ad libraries, websites, social)Focus questions or angle for the analysisOutput format (Google Slides, Docs or Notion)

Outcomes

  • A client-ready competitive analysis you can bill as a strategy deliverable or take into a new-business pitch.
  • Faster strategy turnaround — the research and structuring is done, so your strategist spends the time on judgement, not collection.
  • Consistent analysis quality across every account and every team member, not just your senior strategists.

Pricing

€250/month · €990 onboarding (waived at 12 mo.) · Token usage by consumption

Workflow

  1. 01

    Gather signals

    The agent pulls public signals on each competitor — messaging, live ads, channels, content and visible pricing — from ad libraries, public sites and public social.

  2. 02

    Structure the analysis

    It maps where the client stands against the set, names the gaps and openings, and drafts a prioritised set of strategic recommendations in your chosen format.

  3. 03

    Strategist reviews and owns

    Your strategist checks the draft, adds judgement and context, and decides what goes to the client. The agent never sends anything itself.

FAQ

Which sources and signals does it use?

Public and permitted sources only: ad libraries (Meta, LinkedIn, Google), competitors' public websites and public social channels. It looks at messaging and positioning, live ads, channel presence, share-of-voice signals, and content and pricing moves that are publicly visible. No scraping behind logins, no private data.

Does it replace our strategists?

No. It surfaces and structures the signals so the groundwork is done, but the strategic call stays human. Your strategist adds judgement, context and the recommendation they're willing to put their name to.

Does it send anything to the client?

Never. It delivers a draft into your tools — Slack, Notion or Google Docs/Slides. Your strategist reviews, refines and decides what, if anything, goes to the client.