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Planned agent · ContentPlanned

Ad Copy Variant Agent

One creative brief in, platform-ready ad variants for Meta, Google and LinkedIn out — ready for your strategist to approve.

Ad Copy Variant Agent15 variants per brief

Example request

Brief: SaaS client 'Northstar', new self-serve onboarding feature. Audience: ops managers at 50–200-person companies. Angle: cut setup time from weeks to days. Brand voice: plain, confident, no jargon. Platforms: Meta, Google Search, LinkedIn. Give me 5 variants each — hooks, primary text and CTAs.

Outcomes

  • A full set of ad variants per platform — hooks, headlines, primary texts and CTAs — from one brief, instead of starting from a blank page.
  • Copy that respects each platform's character limits, so nothing gets truncated on Meta, Google or LinkedIn.
  • A consistent client brand voice across all three platforms, ready for your strategist to pick and refine.

Use case

Performance and paid-social teams, ad copywriters and campaign strategists who write multi-platform ad sets.

Example request

Brief: SaaS client 'Northstar', new self-serve onboarding feature. Audience: ops managers at 50–200-person companies. Angle: cut setup time from weeks to days. Brand voice: plain, confident, no jargon. Platforms: Meta, Google Search, LinkedIn. Give me 5 variants each — hooks, primary text and CTAs.

Inputs

Creative briefClient brand voiceTarget platforms (Meta, Google, LinkedIn)Offer or campaign angle

Outcomes

  • A full set of ad variants per platform — hooks, headlines, primary texts and CTAs — from one brief, instead of starting from a blank page.
  • Copy that respects each platform's character limits, so nothing gets truncated on Meta, Google or LinkedIn.
  • A consistent client brand voice across all three platforms, ready for your strategist to pick and refine.

Pricing

€250/month · €990 onboarding (waived at 12 mo.) · Token usage by consumption

Workflow

  1. 01

    Send brief

    Drop the creative brief, the client's brand voice and target platforms into Slack or your project tool.

  2. 02

    Agent drafts

    It writes platform-specific variants — hooks, primary texts and CTAs — within each character limit and in the client's voice.

  3. 03

    Strategist refines

    Your strategist picks the strongest variants, edits them, and hands them to the team for the ad account. Nothing goes live without that approval.

FAQ

Does it stay within each platform's character limits?

Yes. The agent writes to the current limits for Meta, Google (responsive search ad headlines and descriptions) and LinkedIn, so variants fit without truncation. Anything that can't be said within a limit gets flagged rather than cut silently.

Does it publish ads to our ad accounts?

No. It produces drafts only. There is always a human approval gate — your strategist reviews the variants and a person copies the approved copy into the ad account. The agent has no access to your accounts.

How does it learn our client's brand voice?

You provide the brand voice once — tone notes, do's and don'ts, and a few sample ads or past copy. The agent applies that to every variant, and you can adjust the voice per client or per campaign before each run.