1
Build Your Mini Brand OS Template
A practical template for the Brand OS that should sit underneath every AI job: positioning, tone of voice, offers, proof points, and rules. Use it to make AI outputs dramatically better.
May 21, 2026 · Doors Open 08:30 · Program 09:30 CESTHilton Malta, Portomaso SuiteFree
9 Out of 10 AI Projects Fail. See What the 10% Do Differently.
See Real Marketing Assets Created by AI Agents. Live. Then learn to do it yourself. Free half-day at Hilton Malta for business leaders of any company size. May 21, 2026.
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Free admissionNo sales pitch
Couldn't make it this round? Reach out - we run these in other cities, too.
We run our own agency on AI employees - they handle real client work every day. We build for clients only what already proves out on our own desks.
The Reality
Most Companies Are in the Same Place Right Now.
1
Teams Experiment. Systems Don't Exist Yet.
Across industries, teams are adopting AI tools independently. Marketing uses one, sales uses another, operations a third. The tools work, but they don't connect. This is normal. It's where every company starts.
2
AI Spend Is Up. Measurable Impact Isn't.
Companies invest in AI subscriptions and training. But when leadership asks 'what's the ROI?', the honest answer is usually unclear. The tools are there. The system to measure them isn't.
3
The Real Question: How Do You Operationalize It?
Every business leader knows AI matters. The gap isn't awareness. It's the bridge from scattered tools to a system that runs. That's what this event is about.
The Shift
From Tools to Digital Employees
Where Most Companies Are
Tool Phase
ChatGPT in one tab, Midjourney in another, Claude for summaries. 6 tools, no system. Every person does it differently.
Your team pays for 6 AI subscriptions → Combined spend rising, ROI unknown
Your best marketer gets good results → When they leave, the knowledge leaves
No workflow connecting your marketing tools → No measurable pipeline impact
Content production still takes weeks → Same bottleneck, different tool
Where the 10% Are Going
Agent Phase
AI agents that DO the work end-to-end. Digital employees you deploy, not tools you manage.
AI agent handles a full role end-to-end → A fraction of the time. Same quality.
Reproducible workflows for every team member → One system, every team member
Orchestrated system for content, leads, and campaigns → Full pipeline attribution, real-time
Content production in hours, not weeks → 3x output, same team size
“Stop thinking about AI as a better tool. Start thinking about it as a new kind of employee.”
Klarna: $10M/year in marketing savings. Production time from 6 weeks to 7 days.
40 hrs/week
The equivalent human work a single AI agent handles. One full-time employee's workload.
3–7 agents
A typical production deployment. Manageable. A small, focused team of digital employees.
Week 1
When you see the first measurable output. No 6-month runway.
What You Walk Away With
Three Freebies. Ready to Use Monday.
2
The Low-Hanging Fruit Matrix
A framework to identify which AI use cases have the highest impact and lowest complexity for YOUR business. The same approach that worked for the 10% at Bosch.
3
Choose Your Free AI Agent Case
Pick from multiple ready-to-use AI agent cases and use the one that fits your business best. You leave with a practical case, not a generic demo.
Agenda
Half a Day. Full Clarity.
08:30
Doors Open
The Portomaso Suite opens its doors. Arrive early to settle in before the welcome session.
08:30 – 09:30
Welcome & Registrations
Pick up your badge, grab a coffee, and meet other attendees. The Brixon team is on hand to help you check in.
09:30 – 10:00
The Bosch Story: Why 9 Out of 10 Fail
Christoph's first-hand experience at Bosch. What the successful 10% did differently. The matrix approach to finding your low-hanging fruits.
10:00 – 11:00
The Shift: From Tools to Digital Employees
Live demo of Brixon's production AI system. Real agents, real output, real numbers. See Real Marketing Assets Created by AI Agents.
11:00 – 11:30
Coffee Break
Stretch, refill your cup, and trade notes with the people in the room before the breakout sessions.
11:30 – 12:15
Choose Your Track: Breakout Sessions
The event splits into two parallel sessions. Track A: The Architecture (technical path). Track B: The Business Case (business path). See details below.
12:15 – 12:45
Wrap-Up + Choose Your Free AI Agent Case
Key takeaways, your personalized next steps, and how to pick the AI agent case you want to use after the event.
13:00 onwards
Networking at the Quarterdeck Bar
Informal continuation at the Quarterdeck Bar. Stay as long or as short as you like. Drinks not included.
13:00 – 15:00
C-Level Lunch (Invite Only)
An exclusive continuation for senior leaders. Peer-level discussion, not a presentation. C-level attendees receive details after registration.
Two Tracks. One Morning.
Choose the Session That Fits You.
At 11:30, the event splits into two parallel tracks. Choose the one that matches your role, or send a colleague to the other.
No laptop needed. Come as you are.
A
The Architecture
For: CTOs, IT Directors, Technical Leads, Operations
- Production AI agent architecture that's running today
- How to make tech stack decisions that survive the next 3 months
- What to build custom vs. what to buy vs. what to wait on
- Why 3-7 specialized agents beat 'one AI to rule them all'
- The combination that works: deterministic workflows + AI reasoning
B
The Business Case
For: CEOs, COOs, CFOs, Managing Directors, Business Owners
- How to evaluate where AI agents make sense in your business
- The low-hanging fruit matrix: high impact, low complexity. Start here.
- Step-by-step ROI calculation: AI agent vs hiring a person
- What separates the companies that succeed from those that don't
- A framework you can use Monday morning to map your own use cases
Your Guide
"I build AI Agents. With an engineer's mindset."
Christoph Sauerborn
CEO, Brixon Group
Christoph built his first marketing agency at 14. Then he became an engineer. Mechanical engineering at RWTH Aachen, Industry 4.0 at Bosch. He watched 9 out of 10 AI projects fail from the inside. The 10% that worked? They started small, measured everything, and had leadership in the room. That's what he builds now: AI employees that actually run in production, inside the tools teams already use. Every day.
- Mechanical Engineer, RWTH Aachen
- Former Industry 4.0 engineer at Bosch
- Started his first marketing agency at age 14
- CEO of Brixon Group
- University Lecturer for Digital Value Creation
- Builds AI agents every day
Your First AI Agent Case
Pick the Free AI Agent Case That Fits Your Business.
After the event, choose from several practical AI agent cases. We help you apply the one that fits your business context, your Mini Brand OS, and your next workflow.
1
Choose
Select the agent case that matches your highest-priority use case
2
Configure
Add your Mini Brand OS so the agent understands your positioning, voice, and rules
3
Use
Run the case in your business and adapt it for the next workflow
Get in TouchExclusive to event attendees. Case options are shared at the event so you can choose the one that best fits your business.
Venue
Hilton Malta, Portomaso Suite
Portomaso, St Julian's PTM 01, Malta
The event takes place at the Portomaso Suite in Hilton Malta, overlooking the Portomaso Marina. After the program, networking continues at the Quarterdeck Bar - also on the Hilton Malta property, a short walk from the suite.
If you're coming by taxi, tell the driver 'Hilton Portomaso, St Julian's'. By bus: routes 13, 110, 202 stop nearby.
On-site parking available at the Portomaso car park.
Venue — Google MapsFAQ
Frequently Asked Questions
Everything you need to know about the BRIXON AI event at Hilton Malta.
Registration Closed
We've reached venue capacity.
Registration is now closed. If you registered, you'll receive your confirmation email shortly with all the details.
Free admissionNo sales pitch
Couldn't make it this round? Reach out - we run these in other cities, too.