1
The Low-Hanging Fruit Matrix
A framework to identify which AI use cases have the highest impact and lowest complexity for YOUR business. The same approach that worked for the 10% at Bosch.
May 21, 2026 / 09:00 CESTHilton Malta, Portomaso SuiteFree
9 Out of 10 AI Projects Fail. This Workshop Shows You What the 10% Do Differently.
See a complete marketing campaign built with AI. Live. Then learn to do it yourself. Free half-day at Hilton Malta for business leaders of any company size. May 21, 2026.
May 21. Hilton Malta. 09:00.
Implemented at leading B2B companies across SaaS, professional services, and technology.
The Reality
Most Companies Are in the Same Place Right Now.
1
Teams Experiment. Systems Don't Exist Yet.
Across industries, teams are adopting AI tools independently. Marketing uses one, sales uses another, operations a third. The tools work, but they don't connect. This is normal. It's where every company starts.
2
AI Spend Is Up. Measurable Impact Isn't.
Companies invest in AI subscriptions and training. But when leadership asks 'what's the ROI?', the honest answer is usually unclear. The tools are there. The system to measure them isn't.
3
The Real Question: How Do You Operationalize It?
Every business leader knows AI matters. The gap isn't awareness. It's the bridge from scattered tools to a system that runs. That's what this workshop is about.
The Shift
From Tools to Digital Employees
Where Most Companies Are
Tool Phase
ChatGPT in one tab, Midjourney in another, Claude for summaries. 6 tools, no system. Every person does it differently.
Your team pays for 6 AI subscriptions → Combined spend rising, ROI unknown
Your best marketer gets good results → When they leave, the knowledge leaves
No workflow connecting your marketing tools → No measurable pipeline impact
Content production still takes weeks → Same bottleneck, different tool
Where the 10% Are Going
Agent Phase
AI agents that DO the work end-to-end. Digital employees you deploy, not tools you manage.
AI agent handles a full role end-to-end → A fraction of the time. Same quality.
Reproducible workflows for every team member → One system, every team member
Orchestrated system for content, leads, and campaigns → Full pipeline attribution, real-time
Content production in hours, not weeks → 3x output, same team size
“Stop thinking about AI as a better tool. Start thinking about it as a new kind of employee.”
Klarna: $10M/year in marketing savings. Production time from 6 weeks to 7 days.
40 hrs/week
The equivalent human work a single AI agent handles. One full-time employee's workload.
3–7 agents
A typical production deployment. Manageable. A small, focused team of digital employees.
Week 1
When you see the first measurable output. No 6-month runway.
What You Walk Away With
What You Take Home. Ready to Use Monday.
2
90-Day Implementation Roadmap
A personalized plan with 3 AI workflows for marketing, operations, and sales. Tailored to your business.
3
KPI Tracking Framework
A sheet you use tomorrow to measure real ROI. Actual numbers, tracked from day one.
4
Free AI Agent: Voice-to-LinkedIn
Record a voice memo, get a LinkedIn post in your voice. Configured for YOUR tone of voice. Free for attendees only.
Agenda
Half a Day. Full Clarity.
09:00 – 09:30
The Bosch Story: Why 9 Out of 10 Fail
Christoph's first-hand experience at Bosch. What the successful 10% did differently. The matrix approach to finding your low-hanging fruits.
09:30 – 10:30
The Shift: From Tools to Digital Employees
Live demo of Brixon's production AI system. Real agents, real output, real numbers. See a complete marketing campaign built in 60 minutes.
10:30 – 11:00
Case Study: VIFTO
A real company that made the shift. From bookkeeping software to AI bookkeeper. Guest speaker + Q&A.
11:00 – 11:45
Choose Your Track
The workshop splits into two parallel sessions. Track A: The Architecture (technical). Track B: The Business Case (strategic). See details below.
11:45 – 12:00
Wrap-Up + Your Free AI Agent
Key takeaways, your personalized next steps, and a live demo of the WhatsApp AI tool every attendee gets for free.
12:00 – 12:30
Networking & Coffee
One-on-one with Christoph and the Brixon team. Join the WhatsApp community to continue the conversation after the event.
12:30 – 14:00
C-Level Lunch (Invite Only)
An exclusive continuation for senior leaders. Peer-level discussion, not a presentation. C-level attendees receive details after registration.
Two Tracks. One Morning.
Choose the Session That Fits You.
At 11:00, the workshop splits into two parallel tracks. Choose the one that matches your role, or send a colleague to the other.
A
The Architecture
For: CTOs, IT Directors, Technical Leads, Operations
- Production AI agent architecture that's running today
- How to make tech stack decisions that survive the next 3 months
- What to build custom vs. what to buy vs. what to wait on
- Why 3-7 specialized agents beat 'one AI to rule them all'
- The combination that works: deterministic workflows + AI reasoning
B
The Business Case
For: CEOs, COOs, CFOs, Managing Directors, Business Owners
- How to evaluate where AI agents make sense in your business
- The low-hanging fruit matrix: high impact, low complexity. Start here.
- Step-by-step ROI calculation: AI agent vs hiring a person
- What separates the companies that succeed from those that don't
- A framework you can use Monday morning to map your own use cases
Your Guide
"I build AI Agents. With an engineer's mindset."
Christoph Sauerborn
CEO, Brixon Group
Christoph built his first marketing agency at 14. Then he became an engineer. Mechanical engineering at RWTH Aachen, Industry 4.0 at Bosch. He watched 9 out of 10 AI projects fail from the inside. The 10% that worked? They started small, measured everything, and had leadership in the room. That's what he builds now: AI systems for marketing and sales that actually run in production. Every day.
- Mechanical Engineer, RWTH Aachen
- Former Industry 4.0 engineer at Bosch
- Started his first marketing agency at age 14
- CEO of Brixon Group
- University Lecturer for Digital Value Creation
- Builds AI agents every day
- AI systems implemented at 50+ B2B companies
Your First AI Employee
Free AI Agent for Every Attendee.
Record a 30-second voice memo on WhatsApp. Our AI turns it into a LinkedIn post in YOUR voice. Configured specifically for your tone of voice.
1
Record
Send a voice memo via WhatsApp
2
AI Writes
Our agent creates a LinkedIn post in your voice
3
Post
Review, edit if needed, publish
Exclusive to event attendees. We configure your personal tone of voice prompt during the week after the event.
Venue
Hilton Malta, Portomaso Suite
Portomaso, St Julian's PTM 01, Malta
The event takes place at the Portomaso Suite in Hilton Malta, overlooking the Portomaso Marina.
If you're coming by taxi, tell the driver 'Hilton Portomaso, St Julian's'. By bus: routes 13, 110, 202 stop nearby.
On-site parking available at the Portomaso car park.
Venue — Google MapsFAQ
Frequently Asked Questions
Everything you need to know about the BRIXON AI workshop at Hilton Malta.
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